Search Engine Optimization

Rank Better on Search Engine Results Pages.

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Webaam + SEO


Search Engine Optimization or SEO is the process of optimizing a website to rank higher on a search engine results page which can increase the organic traffic the website receives.

Crawlability: A search engine's ability to crawl a website. Search engines use spiders to read the content on a website and navigate links. This is the foundation of SEO because if the website isn’t crawlable then it cannot be indexed. Indexing is the registration of a webpage on a search engine. A web page must be indexed to appear on a search engine.

At Webaam, we provide quality SEO services by focusing our efforts on the following topics.

Keywords

On-Page

Technical

Off-Page

Metadata

Schema

Keyword Rearch SEO Infographic

Keyword
Research


It’s best to begin researching common queries or searches users are making on search engines. By understanding what users are searching for, we can better mold our website to provide the answers to those searches. Keywords should be relevant to the website and the website should answer these searches accurately. The ability of a website's pages to answer the searcher’s query is referred to as On-Page SEO.

On-Page
SEO


The content that is on the page of a website. The engagement, relevance, and performance of a page and content to the targeted keywords or queries will determine the rank of the page in search engine results pages. The content needs to be accurate and structured to provide the user with the best experience. The experience is also impacted by the layout, navigation, and loading time of a website which is referred to as Technical SEO.

On-Page SEO Infographic
Technical SEO Infographic

Technical
SEO


The performance of the website and it’s loading speed. This focuses on the code and the structure of elements on the page. Proper image sizing, image compression, structured data, file minification, gzip implementation, https certification, and mobility integration are some of the areas of focus. Technical SEO is a key element of Web Design. Custom websites provide the ability to optimize Technical SEO.

Off-Page
SEO


The connections that are made off the page of a website. These connections are referred to as backlinks or inbound links. These are created by connecting external websites to the seo content page. Backlinks connecting to a seo page can improve its rank in search engine results pages.

Off-Page SEO Infographic
Webpage Metadata SEO Infographic

Webpage
Metadata


The metadata of a webpage consists of three key elements including the title tag, URL, and meta description. These are also the components that define an organic search link in a search engine. Metadata should be accurate and relevant to the searchers query. It can also be creative to increase the click through rate by drawing user attention.

Schema
Markup


Schema markup is formatted information on a webpage that search engines can read. This information provides specifics about the website that can help search engines enhance the metadata being displayed. Elements that can be included are the image or logo, phone number, address, open and close hours, and reviews.

Schema Markup SEO Infographic

Search Engine Optimization in Atlanta & Beyond

Webaam provides search engine optimization services for businesses around the United States. Based in Marietta, Georgia, Webaam has provided seo services to many companies in the metro Atlanta area. We have also provided services to companies located near Orlando and Jacksonville, Florida, as well as Memphis, Tennessee. If you’re located in Atlanta or beyond, then give us a call for seo services.

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