Getting acquainted with your customers.
What you want is a much deeper understanding of them and Google Analytics can give you all of the necessary tools for analyzing your business and your customers all in one place.
Getting insights that only Google can provide.
You should be accessing Google’s unique insights to assist you in getting the maximum business benefits from all of your data. You can do this by using Google’s machine learning capabilities for the purpose of discovering the new insights that your data has to offer. This includes the likelihood of certain users to convert or even those who could offer you the highest revenue potential.
Making all of your data work for you.
This means processing and sharing your data swiftly via both an easy-to-use interface as well as reports that can be shared.
Analyzing data as fast as possible and encouraging collaborating via an interface that’s easy-to-use means having a process that allows you to share massive amounts of data in an instant. This becomes possible when you use Analytics’ configuration APIs for keeping everything both fully programmatic and flexible. And, analytics can also provide not only a global infrastructure but also technical support that is literally built-in. All of this means easy delivery of accurate data that is also secure across all of your apps and sites while still remaining completely under your exclusive control.