Paid Per Click

Pay for the right customers.


What Is PPC?

The pay-per-click advertising model gives advertisers the opportunity to place ads on a host's platform. In exchange, the advertiser pays the host when the ad is clicked.

Get measurable results

Gain More Website Traffic

Increase your online sales transactions and mailing list signups by having online ads direct customers to your site.

Get more customer phone calls

Grow your customer calls by having ads feature your phone number and a click-to-call button.

Get more in-store visits

When more customers are able to find your business, you have a much better chance of seeing them in person.

How does PPC work?

The anticipated outcome is that the user that clicked the ad will be guided to the advertiser's website. The user will then have the opportunity to make a purchase of some sort.

Search engines are suitable host platforms. Through the search engine, advertisers are able to display ads relevant to the specific searches of users.

Google Ads and Microsoft Ads utilize RTB, also known as real-time bidding. With RTB, advertising inventory is sold using real-time data through a private automated auction.

Grow your business with Google Ads

Stand out from the crowd when customers are searching for businesses like yours on Google Search and Maps. You only pay for results, such as clicks that guide customers to your website or app.

Users rely on Google for advice on what to do, where to do it, and how to find it. Make your business visible to those searching for you by placing your ads with Google.

Having an ad with Google can prove to be lucrative when the timing is right, exactly when your customer base is searching for it.

Set your own advertising budget

You have the ability to set a monthly advertising budget. Google ads allow you to have control over the way you budget your advertising by also offering you the freedom to pause or adjust your spending at any time.

In order to participate in the auction, advertisers can select their price point per keyword. At a campaign level, budgets are used. Bids are used at the ad group or keyword level.

Converting Customers

The ultimate objective is more than simply getting more people to click and see your company. This is about obtaining conversions.

Conversions are actions completed by consumers to support your business like subscribing to you email mailing list or purchasing your product. This also includes placing a phone call, entering contact info through a lead form, among other things.

Tracking conversions is essential to knowing how successful a PPC campaign is. You can also ascertain how many conversions are correlated with paid searches. Use Google Analytics to help you choose how credit for conversions is assigned to conversion paths.

Find your customers with a Google Partner

Working with Google Ads presents you with the opportunity to meet your target audience in a way that is affordable.

With Google Ads you can reach more relevant customers within your budget. Google technology assists with improving your ads to attain the best results for you.