It’s best to begin researching common queries or searches users are making on search engines. By understanding what users are searching for, we can better mold our website to provide the answers to those searches. Keywords should be relevant to the website and the website should answer these searches accurately. The ability of a website's pages to answer the searcher’s query is referred to as On-Page SEO.
The content that is on the page of a website. The engagement, relevance, and performance of a page and content to the targeted keywords or queries will determine the rank of the page in search engine results pages. The content needs to be accurate and structured to provide the user with the best experience. The experience is also impacted by the layout, navigation, and loading time of a website which is referred to as Technical SEO.
The performance of the website and it’s loading speed. This focuses on the code and the structure of elements on the page. Proper image sizing, image compression, structured data, file minification, gzip implementation, https certification, and mobility integration are some of the areas of focus. Technical SEO is a key element of Web Design. Custom websites provide the ability to optimize Technical SEO.
The connections that are made off the page of a website. These connections are referred to as backlinks or inbound links. These are created by connecting external websites to the seo content page. Backlinks connecting to a seo page can improve its rank in search engine results pages.
Schema markup is formatted information on a webpage that search engines can read. This information provides specifics about the website that can help search engines enhance the metadata being displayed. Elements that can be included are the image or logo, phone number, address, open and close hours, and reviews.