By covering topics of expertise your site can begin to rank organically with pages created. This content can attract an audience and allow them to engage with your website.
By offering quality content a user is likely to stay engaged on your website. The longer they stay on your site the more likely they are to consider your products or services.
Increase the volume or reach of organic traffic to your website. Set your brand apart from your competitors. Boost engagement of users on your site. Track the conversions from the content to define a Return on Investment.
Initially you would want to create a page that covers the content you want to target. This page has the opportunity to rank organically on search engines and provides a quality landing page for other mediums to link to.
From here you can build out related content for social media posts or pay-per-click ads that link back to this page. Using this content page as the landing page provides an accurate source of information that a user can engage with.
Schema markup is formatted information on a webpage that search engines can read. This information provides specifics about the website that can help search engines enhance the metadata being displayed. Elements that can be included are the image or logo, phone number, address, open and close hours, and reviews.